Show Off Your Values (Without hBeing a Show-Off)

Your values are at the heart of your brand personality.

Whether you're all about sustainability or on a mission to help women improve their health, make sure your website visitors know what you stand for. It's a great way to attract clients who share your values and they will be more likely to become raving fans.

Don’t be afraid to share your values upfront. Use your homepage, about page, or even your footer to showcase what you stand for.

Tip: Creating a "What We Believe In" or “Our Core Values” section (or weave your values into your service descriptions), can make a strong impression and help visitors understand what drives your brand. For example, if you're big on work-life balance, mention how your services help clients "earn more without slogging their guts out".